Adam is an expert in virality, game mechanics, engagement on social networks, and distributed outsourcing/offshoring. In 2006 Adam co-founded Nishnash, devoted to presenting the world's restaurant information and providing relevant online services. Creating a distributed small-task engine (think mechanical turk), Adam helped grow Nishnash until it was sold to DiningIn in 2007.
In mid 2007, Adam co-founded Social Dynamics, a social-platform app company that built some of the early massive applications for Facebook and Opensocial. Social Dynamics was sold to the Social Gaming Network in April 2008.
From 2009 to mid 2011, Adam founded Social Expeditions, focusing on facebook and mobile games (e.g. Mall Party). Social Expeditions was sold to Kama Games in mid 2011.
Adam holds a B.Sc/B.A. in Neuroscience/Economics/Psychology from Brandeis University.